The Fresh Fish Shop Ltd. has been chosen as the quarter two winner of RNF’s Big App Giveaway competition.
The Sussex-based fishmonger and wholesaler, which operates from its Haywards Heath store, supplies farm shops, delicatessens, speciality grocers and online food retailers with its own premium-packaged fish, as well as selling direct to the public from its shop, online and at a number of farmers’ markets.
Sebastian Candelon, managing director at The Fresh Fish Shop, said: “We’re really excited to win this round of the Big App Giveaway. Our premium packaged seafood wholesale business is steadily growing and we’ve reached a stage where we really need an app to help streamline and optimise our sales and ordering processes.
“As the only growth channel in the wholesale sector, digital is key to our long-term business plan but, as a smaller wholesaler, we were concerned that start-up costs could prove prohibitive. Winning the competition means we can now benefit from the independent expertise of the RNF team to develop an app that works for our business, accessing the same technology as bigger wholesalers in a format that allows us to scale up our digital offer as our business continues to grow.”
The Big App Giveaway is part of celebrations to mark RNF’s 10th anniversary and the launch of its Beam Commerce Platform. It gives four wholesalers – one per quarter during 2019 – the opportunity to win their own fully-branded Beam Commerce app for a year. The first winner, Multihope, was announced in April, with its app due to go live shortly.
Rob Mannion, founder and managing director of RNF, said: “Once again, we’ve had a great response to the competition and are looking forward to working with the team at The Fresh Fish Shop to develop their app.
“The technology behind Beam Commerce allows us to democratise access to digital markets, allowing wholesalers of all sizes to effectively ‘put their depot in their customers’ pockets’.
“Unlike traditional apps which are device-specific, the Beam Commerce app works and synchronises across mobile, tablet and desktop devices. The prize also comes with our Customer Engagement Platform Beam built-in as standard, allowing wholesalers to tailor the in-app experience to reflect the buying habits and preferences of individual customers. This is a key part of its functionality, ensuring customer communications are relevant and timely as well as opening up new revenue streams through the sale of rich-content, in-app advertising and push notification campaigns.
“The Fresh Fish Shop, and all future winners of the competition, will also benefit from a 12 month licence for food product data provider Erudus, allowing it to provide enhanced product data to its customers during the ordering process.”
Applications for the third round of the Big App Giveaway are now open. To be in with a chance of winning, wholesalers should complete the entry form here and submit it by the end of September. The winner will be chosen by a panel of industry experts with the lucky wholesaler being announced within 30 days of the deadline for entries and their app going live shortly afterwards.