RNF has signed a deal with leading wholesaler Goodwins Hardware Wholesalers (London) Limited who trade under the name Goodwins Direct. This follows on from the launch of the BestPets app which was their first foray outside of the food and drink sector.
The deal will see Goodwins Direct, who is a members-only one-stop hardware wholesaler, come onto the white-label Beam Commerce Platform. This will enable them to extend their online ordering from just desktop to mobile and tablet via the Beam Commerce app and give them access to RNF’s award-winning customer engagement platform Beam. This means Goodwins will be able to communicate directly with their app users via rich (image/video) push notifications and also manage advertising within the app which can then be sold onto suppliers.
Davinder Sohi, Business Development Manager from Goodwins Direct, said: ”We had spoken to RNF a while back but they did not have the white-label solution and bespoke app development just wasn’t right for us at that time. The Beam Commerce Platform gives us a best-in-class app that works across mobile, tablet and desktop plus we get to take advantage of their award-winning customer engagement platform. We can’t wait to see the positive impact it will have on our business and our growth plans.”
Rob Mannion, founder and Managing Director of RNF, said: “We’ve known for a long time that our platform is applicable to any wholesale sector and so it’s great to see new customers coming on board from outside food and drink. The Beam Commerce Platform is an incredibly strong offering and its unique combination of cross-platform app, customer engagement and in-app advertising means it is the natural choice for any wholesaler looking to grow their business.”
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