Multihope – the Yorkshire-based foodservice wholesaler which operates under the KE Bland and JG Bellerby brands – is celebrating after being chosen as the first winner of RNF’s Big App Giveaway competition.
The Big App Giveaway is part of celebrations to mark RNF’s 10th anniversary and the launch of the its Beam Commerce Platform. It gives four wholesalers – one per quarter during 2019 – the opportunity to win their own fully-branded Beam Commerce app for a year.
Unlike traditional apps which are device-specific, the Beam Commerce app works and synchronises across mobile, tablet and desktop devices. The prize comes with RNF’s Customer Engagement Platform Beam built-in as standard, allowing wholesalers to tailor the in-app experience to reflect the buying habits and preferences of individual customers. This is a key part of its functionality, ensuring customer communications are relevant and timely as well as opening up new revenue streams through the sale of rich-content, in-app advertising and push notification campaigns.
Luke Derbyshire, general manager at Multihope, said: “We are really excited to have won the first Big App Giveaway competition and cannot wait to see what impact this new digital offering will have for our business.”
Rob Mannion, founder and managing director of RNF, added: “We had a great response to the first Big App Giveaway and it was difficult to choose a winner.
“The technology behind the Beam Commerce app means we’re now able to democratise access to digital markets, allowing wholesalers of all sizes to effectively put their depot in their customers’ pockets.
“We were impressed by Multihope’s desire to improve customer experience through digital technologies and felt its ‘small enough to care but big enough to matter’ motto chimed well with this new capability.”
Applications for the second round of the Big App Giveaway are now open, with the second winner set to benefit from an enhanced prize package that also includes a 12-month licence for food product data provider Erudus.
Rob continued: “We recently announced a commercial partnership with Erudus that will see users of our Beam Commerce platform who have signed up to Erudus receiving enhanced product data during the purchasing process. We’re delighted that we’ve also been able to team up with Erudus to boost the value of our next Big App Giveaway prize, providing the winning wholesaler with access to a great food product data tool that will greatly enhance the customer engagement experience.”
To be in with a chance of winning the second Giveaway, wholesalers should complete the entry form here and submit it by the end of June. The winner will be chosen by a panel of industry experts with the lucky wholesaler being announced within 30 days of the deadline for entries and their app going live shortly afterwards.