Chadd’s Foodsmiths has become the first wholesaler to go live on the Beam Commerce platform.
Beam Commerce is RNF’s flagship digital sales and marketing offer for wholesalers, giving customers access to a suite of digital tools including branded apps that synchronise across mobile, tablet and desktop computers, its unique content-management and customer-engagement platform, and a new, wholesale-specific eCommerce system.
Nigel Chadd, director at Chadd’s Foodsmiths, said: “We’re delighted to be launching a digital offer for our customers, which will help us improve the customer ordering experience and enable us to communicate with customers and suppliers in a more timely and relevant fashion.
“As a smaller foodservice wholesaler, entering the digital channel can be a daunting prospect but Beam Commerce was straightforward to set up and, more importantly, will scale alongside our business.
“We were attracted to Beam Commerce by RNF’s track record as independent wholesale and digital marketing specialists and are looking forward to working closely with the team to make sure we stay at the forefront of developments in this increasingly important channel.”
Rob Mannion, founder and managing director of RNF, said: “We’re delighted that Beam Commerce has been able to help Chadd’s Foodsmiths take its first steps into the eCommerce marketplace.
“Traditionally, enterprise-grade digital tools such as those available through the Beam Commerce platform have required big budgets to deliver, making them essentially the sole domain of big wholesale groups. However, technological advances mean we are now able to deliver these services more quickly and efficiently, adding desktop functionality and supporting a wider range of customers to put their wholesale depot in their customers’ pocket.”
Beam Commerce has been designed specifically with wholesale in mind and combines a suite of digital tools to help customers maximise sales. As well as branded apps that synchronise across smartphones, tablets and desktop computers, Beam Commerce allows wholesalers to add eCommerce capability to existing websites with a single click. It also gives wholesalers the tools they need to communicate more effectively with customers, delivering messages and promotions in a personalised, relevant way to increase sales and open up new revenue streams, such as supplier advertising. Crucially, while Beam Commerce apps are built using Progressive Web App (PWA) technology, unlike other PWA apps, they are also available to download free of charge via the Apple App and Google Play stores, enabling its valuable push notification technology.
For an informal chat as to how Beam Commerce could help your business please get in touch.